Taking the AA’s business story far beyond roadside recovery.

To broaden understanding of the AA Business Services offer without diluting the strength of the brand which has been rooted in roadside recovery for more than 100 years.

We position the AA as a pioneer in innovative solutions that can help business to navigate a business transport landscape that is facing more change and disruption this decade than it has in the past 50 years. The campaign includes speaker, podcast, webinar, video content and panel opportunities at key industry events including Goodwood Festival of Speed and FT Future of the Car, alongside case studies, white papers and award submissions.

The campaign has resulted in the AA Business Services team regularly being called upon to speak and subjects as diverse as experts in EV transition, AI and connected cars, risk management and driver wellbeing, widening understanding of the full scale of its offer beyond roadside. More than 40 Award industry award wins since 2020, regular white papers and case studies have reinforced its reputation as the go to resource for businesses looking to adapt to an increasingly disrupted mobility landscape.