Launching the missing link in offshore electrification.

Charge Offshore appointed Prova to generate brand awareness ahead of the launch of its ground-breaking new charging technology. As a new name entering a specialist market, the company needed to communicate how offshore charging could plug a critical infrastructure gap, while building the credibility of its senior leadership team within the wider debate on offshore wind decarbonisation.

Prova planned and delivered a phased communications campaign spanning pre-launch marketing, product positioning and the media launch itself. Clear technical messaging established offshore charging as the missing link between electric vessel capability and real-world offshore operations.

Following the launch, Prova developed a sustained thought leadership programme for the leadership team, covering key electrification issues. The programme combined thought leadership and expert commentary with targeted speaking opportunities at major maritime and offshore energy events.

The campaign has achieved more than 50 pieces of coverage, with a strong emphasis on authoritative thought leadership in major international trade titles. Prova has also secured multiple panel appearances at leading maritime and offshore energy conferences.

This sustained visibility has helped position Charge Offshore and its leadership team as credible voices on the infrastructure, standards and collaboration needed to electrify offshore wind operations.