01.
To place TRL spokespeople at the heart of conversations around air quality, connected and autonomous vehicles, alternative powertrains, smart cities, infrastructure planning and transport safety.
02.
We managed a very busy press office function, fielded TRL spokespeople for national media comment opportunities and developed regular thought-leading commentary on international transport issues.
03.
Excluding consortia projects, we reached in excess of 38m people via more than 250 pieces of coverage in a 12-month period, with almost 40% of articles appearing in TRL’s chosen top tier publications.
The strategy gave investors clarity around the potential of the site and the success of the operating model.
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