Turning world-leading recycling into a story investors could back.

Sherbourne had been keenly focused on operations to get the site up and running and now needed to establish a brand story and strategy that would resonate with multiple stakeholders and underpin future growth.

Prova developed and implemented an impactful marketing strategy that encapsulated three themes – Circular By Design, Flexible By Design and Collaborative By Design. As well as aligning with its future ambitions to attract capacity to the existing site, the approach aimed to spark interest among investors to take its IP models to further sites and leverage its state-of-the-art facilities to attract packaging manufacturers to test the recyclability of new product designs.

Alongside achieving widespread awareness across the waste industry, the strategy gave investors clarity around the potential of the site and the success of the operating model. The programme also built profile for Sherbourne’s industry leading recycling initiatives and highlighted the strength and expertise of the organisation’s leadership team.