Making aluminium recycling impossible to ignore.

To build the Alupro profile as a thought leader in the packaging recycling marketplace, helping to attract new members and increase influence in front of government level decisionmakers.

An integrated communications campaign driven by thought leadership into the packaging and vertical marketplaces to build the individual profiles of the senior team, build influence with policymakers and to demonstrate the impact of Alupro’s communications initiatives across the UK and further afield.

Thousands of press cuttings generated across trade and national titles leading to a number of new member enquiries and a significantly improvement brand profile resulting in increased influence with key stakeholder groups.