Transforming hidden expertise into renewable energy authority.

While Savills was well-established as a commercial estate agents, its expertise in energy had no profile. Our job was to showcase the team’s combined expertise in understanding the complex regulatory and planning regimes for renewables for commercial landowners, property managers and investors.

A thought leadership driven campaign to position Savills Energy as expert consultants who could navigate the legal, regulatory and planning complexities of a rapidly growing renewable energy market. The campaign addressed both the pitfalls and opportunities of engaging with renewable energy at a time when the policy landscape was evolving at pace. The Savills team were extremely busy and relied on us to develop ideas and drafts that would open doors to key decision makers.

We established Savills a the go-to experts on large scale and significant renewable infrastructure development in the UK, securing a regular column in Utility Week and other key titles who started to request explainer articles from the Savills team as they become recognised for their balanced view and ability to unpick the complexities of the rules around renewable developments, We also secured speaking opportunities at key events and supported prospect communications with our content, opening doors to new clients and establishing each member of the team as an expert in a specific area of renewables.