01.
To position DS Smith as a leading voice in the recycled packaging debate, supporting the brand’s ambition to become a FTSE50 business renowned for its sustainability credentials.
02.
A comprehensive PR and communications campaign comprising thought leadership, news, speaking opportunities, briefings and case studies themed around hot topics in the packaging industry, including legislative changes and novel solutions to sustainable packaging challenges.
03.
Widespread European brand awareness, a measurable increase of enquiries received via the website and a significant uplift in recognition of the DS Smith brand as a pioneer and leader in sustainable packaging solutions.
The strategy gave investors clarity around the potential of the site and the success of the operating model.
Case studies
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