Putting maritime electrification at the centre of the industry conversation.

Tidal Transit appointed Prova to grow its brand profile in the UK and internationally, positioning the company at the forefront of the maritime electrification. The immediate priority was to build awareness of e-Ginny, while maintaining a strong flow of wider company news covering fleet additions, partnerships and international expansion.

Prova developed an integrated communications programme making Tidal Transit’s pioneering role in crew transfer electrification the central thread of its brand story. A sustained media campaign communicated each stage of the e-Ginny project, while regular announcements kept the company visible between major project milestones. Prova also created an awards programme and oversaw the development of a new website, with a strong focus on Tidal Transit’s electrification expertise, fleet capabilities and contribution to offshore wind decarbonisation.

The campaign has secured more than 170 press pieces of coverage across the maritime, offshore, engineering and energy media, keeping Tidal Transit’s name at the centre of industry conversations. The company has also won five awards recognising regional business excellence and its wider contribution to maritime and offshore wind decarbonisation.

Together with the new website, this has established a stronger platform for Tidal Transit’s continued growth in the UK and overseas.