Building the reputation behind commercial solar growth.

Ampyr Distributed Energy was launched in the UK in 2024 and needed to quickly establish itself as a leading provider of finance for commercial solar. It asked Prova to help establish a core narrative, brand messaging and a strong thought leadership campaign that would quickly build confidence in the brand as an expert, credible and well-financed partner with a commitment to quality alongside rapid delivery.

We developed a brand story that emphasised the strength of the team, its experience and its financial backing alongside messaging that made commercial sense of the opportunity for solar across a range of vertical markets. From this foundation we quickly established the team as thought leaders able to speak at events and offer expert commentary on Government policy as well as building a bank of news releases and case studies that quickly established the Ampyr Distributed Energy as a credible, fast growing and high performance brand in a fragmented market.

With more than 150 positive press cuttings (a mix of news, views, opinions and interviews) reaching an audience surpassing 5 million, alongside highly targeted digital and social media, we helped to build reputation for ADE’s unique and differentiated approach, supporting the brand’s growth from start-up to scale-up.

Entry into new vertical markets and expansion across new geographies has seen the campaign positively diversify, while an impressive roadmap of acquisitions, fundraising and contract wins has provided the leverage to build widespread profile and credibility. As a result, Ampyr Distributed Energy is now seen as a major player within the sector – not just anecdotally, but from a brand performance perspective too.