Changing the conversation around electric construction machinery.

With the construction sector facing increasing pressure to decarbonise, Yanmar set its sights on developing a comprehensive portfolio of electric, hybrid and autonomous machinery. However, while beneficial for the environment, limited knowledge and widespread misinformation about on-site performance threatened to derail its momentum.

Yanmar approached Prova to roll-out an integrated communications programme across the UK and Ireland, aiming to raise awareness about its latest models, profile its investment in new technology and change the industry narrative around construction equipment electrification.

Through an integrated programme of PR, digital marketing and paid media management, Prova positioned Yanmar at the forefront of the net-zero transition. A campaign focused on awareness, capability and performance accelerated its profile, while dispelling myths around the capability of alternative fuels.

Alongside generating thousands of positive press cuttings across key vertical and horizontal media titles, the campaign drove significant in-bound sales enquiries helped to reposition the brand as a leader in the transition to electrification.