Turning food waste into a national conversation.

To raise awareness of the ReFood brand in the UK to attract new service enquiries and maximise capacity of the company’s three UK anaerobic digestion facilities.

A thought leadership driven PR programme targeting key UK vertical markets to raise awareness of the environmental and financial implications of wasting food and the cost effective and sustainability benefits of recycling it via an AD service provider. The campaign was underpinned by a number of in-depth reports completed in partnership with key vertical sector stakeholders that made the commercial as well as the environmental case for eradicating food waste from landfill.

Thousands of thought leadership placements secured in UK and European media, including key verticals and national media (a double page spread in The Sunday Times, BBC’s The One Show, BBC Radio 2, BBC Radio 4 and The Economist). As a result, all three AD facilities are operating at almost 100%. In the background we have helped shape the debate on food waste recycling and the ultimate eradication of food waste from landfill.