Building the profile behind a record-breaking circular economy fund.

We were asked to support Circularity Capital as it positioned itself to raise the world’s largest circular economy private equity fund and deploy capital over two years.

We developed a comprehensive marketing campaign comprising both traditional and digital tactics that put the brand in front of the financial market to support fund raising activities. We also aimed to raise its profile to attract new clients.

A successful over-subscribed fund delivered ahead of time and deployed within 12 months, alongside significant brand profile for Circularity Capital in front of key investees.